On-line vogue retailer Nykaa at the moment mentioned its annual magnificence sale ‘Pink Friday’ acquired 8 lakh orders on Day 1, a 40 per cent development from final 12 months.
Buy of make-up, skincare, and haircare merchandise rose 14x, 12x, and 9x respectively, in comparison with common days, Nykaa mentioned in a launch.
Consumers from tier-2 and tier-3 cities collectively accounted for 57 per cent of the purchases on Day 1 of Pink Friday.
There have been greater than 10 million visits, a development of 37 per cent from final 12 months’s Pink Friday.
“In addition to metros, the best orders got here from Lucknow, Chandigarh, Ghaziabad, Jaipur, Guwahati and Jammu,” the discharge mentioned.
Nykaa’s curations and interactive experiences resembling ‘Watch and Purchase’ have pushed excessive engagement, a spokesperson mentioned.
The sale, amid the continued marriage ceremony season, noticed luxurious manufacturers and make-up objects being picked at a “considerably larger price than non-sale days”, the spokesperson added.
Pink Friday gross sales is on until November 28 on its web site, app, and Nykaa shops.
Shares FSN E-commerce, which had been on the receiving finish of investor fury just lately, had been buying and selling over 3 per cent larger at Rs 176.25 on BSE intraday on at the moment.
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